The White Rabbit Market

Founded in 2023 by Gadsden County locals John and Robby Hinson, The White Rabbit Market has quickly established itself as one of Havana, Florida’s most vibrant and beloved shopping destinations. Located at 208 N. Main Street, this community-rooted boutique retail shop is a gathering place, a creative hub, and a celebration of the unique character that makes Havana one of North Florida’s most distinctive small towns.

Step through the beautiful First Street courtyard entrance and discover a richly curated interior filled with antiques, vintage furniture, and custom-crafted pieces alongside a full retail floor featuring home décor, kitchenware, bedding, candles, jewelry, soaps and lotions, garden goods, gourmet jams, jellies, custom coffee, teas, and so much more. Beloved brands including Savannah Bee Company, Ten Thousand Villages, The Naked Bee, and Nora Fleming share the floor alongside locally sourced favorites.

In its first year alone, The White Rabbit Market has hosted community events, pop-up markets, live music, and local vendor showcases — cementing its role as a true hub of Gadsden County’s growing creative economy and a must-visit stop in Havana.